ISSUSE OF DUPLICITY OF PRODUCTS-- HOLOGRAM IS ONLY SOLUTION
Holographic solution is one of the leading weapons used against counterfeiting of items and documents. India, the place counterfeiting is widespread, the opportunities obtainable for holographic industry are ample. Jaipur Rajasthan M/s Kiran Holographics primarily based on holographic product Trading — which contains holograms, holographic films and packaging — is on the upswing and foresees a colorful future.“there's already a superb demand in India and there is large scope for this industry. “laws in India in opposition t counterfeiting are not too stringent, which has resulted in a lot of counterfeiting in India. This has made the security elements of Hologram extremely essential for all product segments..avid gamers say that there don't seem to be many deterrents against counterfeiting in region in India which has led to big losses to Indian industries because of duplicate products being offered. in keeping with an estimate by using the associated Chambers of Commerce and industry of India Assocham, there can be a market of nearly Rs 55, 000 crore for counterfeit products by means of 2013.“Although holograms are used in just about all sectors, the greatest client for this trade continues to be the government. Holograms are utilized in reasonably just a few government documents appropriate from certificates to Voter identity playing cards. In private sector, principal purchasers are pharma, auto accessories, beauty, chewing tobacco and FMCG agencies.
The main reason behind growth is the spread of awareness about the function of holograms. “americans no extra study it only as a intellectual sticker. they've realised a hologram is involving the authenticity of the product..
“Even the penetration of holograms is expanding. “Even smaller manufacturers have began the usage of these items on their product packaging. customers have understood that as tons destructive as the lack of market, is the lack of brand value. A bad satisfactory counterfeit product can have a protracted term impact on their manufacturer.